What is Google Eddystone? & how is Google Eddystone different from Apple iBeacon?

With Google launching it’s own beacon technology profile in July, 2015 by the name Google Eddystone. The temperature in the proximity marketing business just rose up by a few degrees, considering Apple already has it’s iBeacon encouraging the rise to innovative methods to use the beacon technology. We felt the need to highlight the basic differences between the Google Eddystone and the Apple iBeacon. So here goes. Read more