Tag Archive for: iphone news

iPhone 6 Reviews

Apple finally unleashed the next generation of their iPhones, the iPhone 6. Many would instantly recognize that it is a lot larger than the previous generations. The company has finally embraced the larger screen, which many would argue is long overdue, there is a lot more to this phone than the bigger screen.

The Pros:

The iPhone 6 finally hits HD resolution for the optimal video watching experience. While screens of the iPhone before were definitely very sharp, it failed to optimize HD playback. Coupled with the high resolution display is the new A8 processor, another investment in 64-bit processing and a noticeable increase in performance over the A7. It is a medley of better app performance and immersion.

Another new adoption is the NFC chip which will be marketed with Apple Pay, a mobile payment service that is soon to come. Whether this will be better than Google Wallet is still up in the air. What we do know is that Apple has the connections and influences to make it work.

Finally, we look at the improved camera. While it may have retained the same 8MP camera size, the quality of each shot has been vastly improved. Apple also increased the focus speed of every shot so you can still capture those moments that just might slip away with a slower focusing camera. With a limited internal space and people’s reliance on cloud storage, a lower file size yet higher quality shot is indeed a better option.

The Cons:

With the iPhone 6, there are a few things you may notice that other phones might do better for you. For one thing, the display may be bigger, but the bezel has also increased. Apple fit only a 4.7-inch display in a phone size that could easily fit a 5-inch display.

The overall size of the phone becomes a con for those who actually agreed to Apple’s previous notion that a phone should be easy to handle with just one hand. That is now nearly impossible with the iPhone 6 since you cannot grip it as tightly as the iPhone 5s. The reachability feature is highly helpful, but it simply isn’t the same as before.

In their drive to slim down the phone to help offset the larger frame, the phone suffers in battery life. While it is not worse than the previous iPhone 5s, it is definitely not any better. Other phones with larger frames embraced the size of the phone and put in a larger and longer lasting battery to match the obviously longer time you will spend staring at the bigger display.

Conclusion:

Pure specs may keep the iPhone 6 down against competitors, but Apple’s uniquely married hardware and software still dishes out a more optimized performance than the higher spec alternatives in the market. The lack of new features may leave a lot of people wanting, but it seems Apple only seeks to perfect their previous design and features before focusing on building new ones right now, all except for the battery it seems.

Apple’s Remote App gets an aesthetics job!

The new Apple’s Remote App has undergone a lot of change in terms of aesthetics, with thin lines, translucent elements and a dominating monochromatic interface, it is to quite an extent aping the iOS7’s new design.

Though this update is reflecting more on the iPhone than the iPad, you can be sure that a separate release for the iPAD must be following through.

With Aesthetics going through a major change in this app, the functionality of the app seems to be unchanged with the same features of browsing the iTunes library on any MAC or PC connected to your network along with managing your Up Next Queue or model and use the app like a remote or a keyboard for the Apple TV.

One new feature that marks its entry into the new update is the ‘Genius Shuffle option’ which was introduced in the iTunes 11.1 version. In remote it is available through the Up Next menu.

iTunes Radio doesn’t seem to be making new splashes, as the old radio features is still available.

With Apple putting apps through the knife to get in tune with the new iOS7, people who were expecting more of non-music controls for their Apple TV are surely getting disappointed and should wait for Apple’s next update.

Don’t text while you drive, Heaven can wait!

In a recent contest Command X at American Institute of Graphic Arts design conference, Joey Cofone won the first place for his idea of a ‘Car mode’ being built in to the new iOS7, for app idea on the theme don’t text while you drive. The theme of the contest was to get a design which could stop people from texting while driving and Cofone bagged the premier position. The design which is still to be worked upon would have features like

  • Enforcing the mode would prohibit the user to view and send text messages.
  • Automatic messages would also be sent to people texting the user while the mode is active.

Also No text message notifications will be entertained during the mode.However, GPS and hands free calling would still be active.

Cofone talked about his philosophy behind the idea which was “people can’t resist texting back”, hence came up with this unique concept.

He also said “many people die every year while texting enroute” and he plans that if incase Apple decides to integrate this concept, he would ask them to tie up with insurance companies who can analyze safe drivers using this concept and reward them accordingly!

iPhone 5S Sales take a leverage over iPhone 5C

Selling an iPhone to someone isn’t much of a deal, selling two isn’t one too, so in short selling iPhone doesn’t really make the sales team sweat, but with two iPhone kins being sold together one needs to put in an effort or either one takes a hit, and that is what is happening with iPhone 5S and iPhone 5C both available in the market. Apple’s marketing strategy regarding the duo has probably gone for a toss with the iPhone 5S taking leverage over 5C, though it wouldn’t take much thought to understand what Apple wanted to do by introducing two almost similar products with a major price difference. The move could have been based on some of the following aspects, one Apple wanted to increase its market share in turn giving everybody an opportunity to get their hands on an iPhone.

The sales figures have caused a whammy for the company. Looking at the figures one can clearly state that the 5S outsells the 5C by almost twice the margin. With 5S and 5C standing at 64% & 27% respectively by the end of September 2013. The aftermath of the even caused a major slash in orders for Pegatron under 20% and about one third for Foxconn.

Apple’s current marketing methods are intriguing in manner of a shift in focus. With a cheaper price you can definitely afford reach ability but what speaking strictly from a business perspective you have to analyse and know the competition with not only others but also the ones produced in-house.